The Black Executive Leadership Initiative (BELI) is a community of proudly successful Black professionals who are aiming to mentor the next generation of Black youth.

BELI’s vision is to make the Greater Montreal Area the #1 city in Canada where Black talents have a fair chance at the executive table. 

 

The ask was to revamp their website with the style and look of a recent marketing and brand overhaul. I utilized the assets, colour palette, animations, and copy to tell the story of their important vision throughout the homepage of the website.

© 2025 Jess Lee

The Black Executive Leadership Initiative (BELI) is a community of proudly successful Black professionals who are aiming to mentor the next generation of Black youth.

BELI’s vision is to make the Greater Montreal Area the #1 city in Canada where Black talents have a fair chance at the executive table. 

 

The ask was to revamp their website with the style and look of a recent marketing and brand overhaul. I utilized the assets, colour palette, animations, and copy to tell the story of their important vision throughout the homepage of the website.

© 2025 Jess Lee

The Black Executive Leadership Initiative (BELI) is a community of proudly successful Black professionals who are aiming to mentor the next generation of Black youth.

BELI’s vision is to make the Greater Montreal Area the #1 city in Canada where Black talents have a fair chance at the executive table. 

 

The ask was to revamp their website with the style and look of a recent marketing and brand overhaul. I utilized the assets, colour palette, animations, and copy to tell the story of their important vision throughout the homepage of the website.